The 4 Linkedin tips I’ll go over in this post are very common. Before you start connecting with your connections, make sure you know how to build a relationship the right way. Remember, your first impression is your last impression.
When you click “connect” on someone’s profile, the default message will likely say: “I’d like to add you to my professional network on LinkedIn.” This is not enough to start a great relationship off on the right foot.
Sending a personalized message that briefly explains your reasons for connecting is a must. You should answer the following questions in your requests: “Who are you? How did you find me? Why do you want to connect?” Here’s a great template to use when reaching out to an alum — and staying within the character limit:
I see we both went to SCSU (Go Bulldogs!). I am now a small business owner interested in providing online marketing training to corporations and schools. I see you have some connections that would be a great benefit for my goals. I would love to connect with you to see how we can benefit each other.
Thanks so much,
You can also send this as a direct message once the person accepts your invite.
An awesome headline explains what you do and what you want to do. Your headline is one of the first things people see when they receive a request.
See these examples:
Use keywords that make it easy for others to find you. You can identify the best options by reviewing job descriptions in your industry. Marketing on Linkedin is a great way to get in front of the right audience.
Simply put: Don’t forget to follow up!
The goal when connecting is not to collect as many contacts as possible. Simply sending an update takes a little time and thought, but it’s worth the investment. Quality is more important than quantity.
How? Use the Alumni tool. Clicking on the LinkedIn homepage, hover over “My Network,” then select “Find Alumni.” This tool is an underutilized feature.
From there, you can perform a search for individuals who attended your school. You can filter by location, company, job function, major, skills, graduation date, and more.
Once you’ve selected the appropriate filters, you can view profiles and send a message to someone you could imagine having a conversation with.
Whether you’re looking for a new job or trying to connect for business, syncing up with the right people can help you accomplish your goals. Using these 4 Linkedin tips, and learning how to effectively reach out, you’ll be well on your way to building meaningful, mutually beneficial relationships.
What can you add to these 4 Linkedin Tips?