Branding

Kanye West
Kanye West A Marketing Genius or…?

Although Kanye West was absent from Grammy week his presence remained relevant via the power of social media. Through his Twitter comments he remained a talked about source, at a time he would have otherwise been forgotten. To top it all off, his album was illegally downloaded 500,000 times in o


Oprah Winfrey's Secret To Building A Successful Brand Exposed
Oprah Winfrey’s Secrets To Building A Successful Brand, Exposed

When it comes to branding, there's no better person I can think of than Ms. Oprah Winfrey. Oprah, not only knows her audience, but she knows her message offline and online. Living your best life and providing individuals with the resources to do just that, is what she's been screaming from the


ABC Family Rebranding on Social Media
9 Steps ABC Family Should Take To ReBrand Themselves On Social Media

 Some people are wondering why ABC Family has decided to change the name of their channel. Well, the short answer is because their audience has changed. They had to make the decision either to stay with the Millennial audience or target the upcoming younger audience. The network’s executives



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