If you’re a business owner you should be marketing on LinkedIn. With over 450 million professional members there is no excuse not to utilize such a vital tool.
LinkedIn allows recommendations. Casey Hart, the president and chief marketing strategists at Informer Messages and Website Videos said it best. When talking about marketing on LinkedIn she informed “If you say it, it’s bragging. If someone else says it, it’s believable. When you’re good enough to earn your customers’ recommendation that can be displayed on LinkedIn, you have several distinct advantages.”If you can get a happy client to be so satisfied with your product that they go the extra mile to sing your praises, that speaks volumes!
Marketing on LinkedIn is imperative. LinkedIn Pulse takes the already custom tailored system and makes it even more specific. Not only can users search by category and popularity, but also by trendsetters within your field. If you’re having trouble with SEO LinkedIn effectively helps by creating featured key words, that in turn makes your content more searchable and easier to fit within categories of interest. So why not take advantage of this free opportunity?
So, what are some ways marketing on Linkedin has helped you?