Digital marketing trends are constantly changing and evolving. It has really undergone some major transformations in the last few years. So, what does this mean for competitive marketers? It means brands need to go beyond the usual channels to stay ahead of the game and stop jumping on the bandwagon.
Being innovative and creative are important in any brand’s online marketing success. Early trend adopters are the ones who reap the awards because they appear to be on the technology edge to new markets or they show themselves as industry leaders, while; everyone else misses the mark.
So, let’s take a look at the top digital marketing trends and tactics that your company should implement to stay ahead of their competitors.
One thing that still rings true in 2016 is content marketing is still alive and kicking. If you haven’t started, this is definitely one trend you want to jump on. Relevant, timely, and quality content is still needed and should be a top priority for any company and industry. The goal is to provide helpful content to current and potential prospects that will market you as a leader, create brand awareness, and build a strong relationship.
As I mentioned above, this is not a new trend by any means. This year the Content Marketing Institute has released survey figures illustrating 86% of B2B organizations have a strategic content marketing strategy. After reading this staggering statistic, if you lack a content marketing strategy and/or marketing budget, this should put you in high gear.
By now, most brands are aware that an increase in your search engine ranking and brand perception has added benefits when this trend is put into action. In order to illustrate this, have a look at the digital marketing trends statistics below. Credit goes to the Content Marketing Institute:
This is the smart way to market online. As the leading way in lead generation, it’s no wonder why market automation worth is $5.5 billion.
Using a marketing automation platform makes it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the life cycle of customers in your marketing funnel. This automation movement also highlights the growth of convergence, which allows you to stay lean, focused, and as profitable as possible without compromising on quality.
In order for online marketing to yield results and a great return on investment (ROI), marketing managers and CMOs should be taking notes on their team’s weaknesses and define a robust automation strategy that will help increase sales. This way the overall sales cycle can be shortened. It’s time to work smarter, not harder.
2015 was a big year for mobile. Not only did Google use the “Mobilegeddon” algorithm, but they also proclaimed that websites that were not mobile friendly by April 21, 2015 would be penalized. Google later announced that mobile traffic finally overtook desktop traffic in 10 different countries. Of course, this alone won’t be enough to drive down desktop traffic, but it’s clear what side Google is focusing on. They’re banking on desktop traffic, fading away, meaning the smart money rests on mobile-focused online marketing.
Virtual reality technology, like Oculus Rift, will inevitably have a huge impact on the way that marketers engage consumers in 2016. One of the biggest keys to attracting and marketing to Millennials, is personalization. With the ability to literally tell 360-degree stories, companies will be able to engage like never before.
If your brand doesn’t offer a virtual experience for prospective customers, such as retailers, you could see a drop in sales. You should hop on the VR train now and become an early adopter.
It’s true that Search engine optimization (SEO) and pay-per-click (PPC) advertising are two highly popular strategies for getting your site seen by thousands of previously unknown visitors. However, the rise of digital assistants like, Siri are going to lead to a new kind of optimization. The main thing to remember when optimizing in this new format is to make sure your business information is easily accessible to these assistants.
I must say out of all the 2016 digital marketing trends, this one has to be the most eye-opening for me. Times are definitely changing.
Wearable “smart” devices will start getting a lot more attention in 2016. We’ve already been introduced to the smart watch by Apple as well as technology clothing on the show Shark Tank in 2015. Well, hold on to your jeans because these devices are going to change the landscape of local marketing, and marketing as we know it.
Again, the online marketing industry is complex and volatile, but an exciting one for any brand who wants to stay up on modern digital marketing trends. I would think that would include anyone in business.
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