TweetDeck is in many ways similar to Hootsuite and Sprout Social, in that it collects and provides action in all facets of your Twitter existence. Knowing your analytics is key to any successful business. Top social media networks have hence started to make it easier for you to have some insight on your demographics. Twitter has had somewhat of a rough patch, it seems, when it comes to getting people to utilize their add ons, like Topsy. Topsy failed after two years after perhaps not catching on to people as Twitter had hoped. Twitter currently has two fairly new apps as of June 2016, Dashboard for businesses and Engage for the creators. On both new apps you are allowed to monitor your analytics and view your options. While these apps are exciting the most, useful of the add ons could possibly have been right in front of us for years.
In an interview Amy Zima, Twitter’s product manager put the spotlight on some very useful aspects of TweetDeck, “You can add as many columns as you like, and you can also rearrange your streams into the order best suited to your requirements.”
So what are you waiting for. Head over to Tweetdeck and sign up.