Search engine optimization (SEO) is an essential. Having a well optimized website, puts you in front of your buyers at the most critical points in the buying process. Elevate Digital Media optimization process know what search engines are looking for, our proprietary approach builds in a way that pleases both your visitors/customers, as well as Google, Bing, and other search engines. Most importantly we create an optimized foundation that aids in your web presence and help your company become more profitable.
We tap into your strengths and weaknesses through our point system SEO checklist. Content, performance, authority, and the user experience all determines relevancy whenever a user is searching an answer to a specific question. This is where we come in, whether we’re writing your content, increasing your click-through rates to your website, or auditing pages for spammy links; our comprehensive SEO process yields a positive user experience.
We first define your most desired keyword/key phrase list. This is list is determined during our analysis meeting, competitors’ websites, and a variety of keyword tools. We continue our research using the chosen keywords and the competitive landscape to discover the types of content ranking on search result pages.
Our 29 point on-page optimization checklist optimize your content through a strategic plan that includes, but not limited to internal linking and keyword placement. We’ll optimize specific on-page elements and meta data, which are important factors that help search engines understand the topic of your web pages. This can include header section order, title tag, description tag, keywords tag, alt attributes, qualified links and more.
Local SEO can be complicated. Custom and complex SEO activities are just a couple of layers to a successful local SEO campaign. Local business listings like Google+ Business and Bing Local are plays a big role in producing local leads for small to medium businesses. When setup properly, they rank very well. Along, with enhancing your local listings and creating an actionable plan; we improve your online reputation and local engagement.
Do you know what path customers take to get to your website? Website analytics is like being able to follow your customers behavior online without physically following them. Customers may end up on your website through numerous other paths, including search engine results, banner ads, popup ads, and links from social media sites. To get a full understanding of what’s working and what’s not, you need to be able to track all online activity. Analyzing goals and metrics is fundamental when identifying new opportunities. We’ll set up advanced conversion tracking on your website to measure the success of your sales funnel.