Paid search campaigns are excellent choices for lead generation. It all starts with a well thought out strategy and keyword analysis that targets your ideal client through search engines. With the right keywords in order, we set up sales funnels that include campaigns, ad groups, ads in Google AdWords, and optimize landing pages for search. Our tactic drives brand awareness, sign ups, sales, and conversions in general.
Paid search is a great marketing channel because it’s trackable, measurable, and adaptable. The Elevate Digital Media team is proud to have Google certified team member across multiple platforms such as Adwords, Google Analytics, YouTube and display advertising. This translates into a high ROI for you.
This type of online advertising comes in several forms. Social Media ads rely on elements such as images, content, and video to communicate a successful advertising message. Social Media is often one of the first interaction that a consumer has with your product or service. Targeting users on their electronic devices can create major brand recognition. No other marketing channel allows you to target as deep as paid social media advertising. Targeting criteria could include geography, age, gender, income, user’s behavior, and context (so that your ad appears next to content about certain particular things).
Wouldn’t it be great to re-engage users who have visited your site, but they have not converted into a client? Well, retargeting can help you do just that. It’s a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. If you’ve not yet implemented website retargeting for your brand, you are missing out. Studies have shown that 98% of users don’t convert right away.
Retargeting reminds users of what they want by delivering a timely message. For example, let’s say you own a fashion design website that sells skirts. A user on your site has added four skirts to their shopping cart, but doesn’t complete the order before leaving the site. We can retarget the user with an ad that shows the exact skirts that were in their shopping cart.