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Redefining new business strategies.

SGH Apparel is a lifestyle athleisure brand.

Athleisure had become a staple in 2020, but the duo saw a need for clothing that was comfortable and stylish. SGH was born with the goal of creating fashionable, functional, and fun clothing that fits with the day to day lifestyle of a individuals on the move.

Project Goal: Create a whole brand from start to finish

Client: SGH Apparel

Project Began Date: June 01, 2021

Project End Date: Ongoing

Project url: https://sghapparel.com

Client Challenges

SGH Apparel was a new athleisure brand that needed to be branded from start to finish. From their product design to their physical location design, to their website, and social media efforts, they needed it.

Our Solution

We developed a 360-degree approach.

  • – Developed an online and offline solution
  • – Creatively directed for their photoshoots and commercials
  • – Designed a space that looked up to par with the surrounding high-end stores at their physical location
  • – Developed an email marketing strategy
  • – Assisted with product designs
  • – Provide PR Services
  • – Provided Branding Services



  • – Designed a unisex logo that speaks to their audience
  • – Went viral on social media with over 75,000 shares.
  • – Featured in Black Enterprise
  • – Increased in-store sales by 500% because of our social media ads
  • – They’ve been approached by other big malls like Mall of America to open a store because of the store design
  • – Increased email opening rate by 675% because of our email marketing strategy
  • – Helped create other products that has increased their online sales

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For years now, Adkrasol Design Studio was struggling to have a fully functional, navigable, fast loading, UI/UX rich and a mobile responsive website with all the advanced features. 

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