Google's Penguin Algorithm

Google’s Penguin Algorithm Update – What Are Your Thoughts?

Google’s Penguin Algorithm update may actually be the best update ever in my opinion.  On September 23, 2016, the tech company released, what is said to be its last unveiling, Penguin 4.0. This update is now included in Google’s core search algorithm. This means websites that received penalties when the last update ran 710 days ago, can now have a fresh start.


Exactly What is the Google’s Penguin Algorithm?

Google’s Penguin algorithm was launched on April 24, 2012. As the SEO consulting company, Moz puts it: Its core purpose is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order to gain an advantage in the Google results. While the primary focus of Penguin is on unnatural links, there can be other factors that can affect a site in the eyes of Penguin as well. Links, though, are known to be by far the most important thing to look at.


Official Announcement from Google

According to a statement from Google’s Webmaster Blog, Google states that they are rolling out an update to the Penguin algorithm, which will include the following:


  1. Penguin is now real-time. In the past, Penguin needed to be refreshed to either penalize or reward sites that have made updates to their websites. With this latest update, Penguin’s data will be updated in real-time, making changes visible to webmasters much faster. Changes will take effect shortly after Google recrawls and reindexes a page.
    Penguin is more granular. This update will devalue spam by adjusting ranking based on spam signals rather than affecting the ranking of a whole site.
  2. Does being “more granular” mean that the Penguin update is more page-specific? Yes and no. Search Engine Land asked Google what this meant and received this response, “It means it affects finer granularity than sites. It does not mean it only affects pages.” The experts at Search Engine Land interpreted this as Penguin possibly affecting certain pages or sections of a site.


Basically, what they are saying, your website will be monitored on a daily basis for bad links and instead of penalizing your whole website, you will be penalized page by page. Simple right.


The Penguin Algorithm is important because…

obtaining quality links from high ranked external sources, such as Facebook, Twitter, Google, etc is important to the lifeline of your online business. Now that Penguin is a part of Google’s core algorithm, you need to constantly check the health of your web pages. Treat each page as a landing page. If you need any assistance, feel free to call us at 818-906-4818, so we can make sure you’re not being penalized by Google.


What are your thoughts on the new Google’s Penguin algorithm update?



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