When it comes to branding, there’s no better person I can think of than Ms. Oprah Winfrey. Oprah, not only knows her audience, but she knows her message offline and online. Living your best life and providing individuals with the resources to do just that, is what she’s been screaming from the roof top for years.
One of the biggest mistakes I see brands make on social media is not understanding or relaying their message to the people that matter. They see social media as an extension of their web presence, but they’re not quite sure what to do with it. They haven’t crafted a voice, a clear goal, an identity or anything. When you create your brand network, you should make sure everything is consisted and ironed out so that it’s a cohesive part of your strategy and connects with everything else you have going on. Unfortunately, not even Oprah, can help you decide what your brand message is, but studying her efforts and proving results can definitely get you on the right path.
We’ve seen Oprah introduce her team of experts in different industries over the years. This is super smart on her part. Instead of trying to become the expert or the jack of all trades, she has become an authority. By gathering together all of the other experts, she’s staying true to her expertise while uplifting the work of others. She used/uses their credibility to become a respected authority. Definitely a win-win situation for all parties involved. When Oprah promotes a new diet, like Weight Watchers, or a book, millions of people not only listen but also buy!
Expose your own personal story. Instead of hiding her terrible childhood, Oprah embraced it. She spoke out about being sexually assaulted at the tender age of nine. You don’t have to share your entire life story, but having that transparency between you and your customers builds trust and an emotional bond. Remember, people buy from people, not businesses.
Boost Others. Endorsing other professionals is a great way to make a positive impression on consumers. Your customers love to see you stand for something or someone. When you put your voice behind something that you believe in, you gain credibility as a brand and company. Taking action on items that doesn’t directly benefit your brand will go a long way.
So, the next time you find yourself struggling or trying to think of a new marketing strategy, ask yourself this question: What would Oprah do? Remember to leave your comments below.