305 Miami Houses is a short-term rental brand with luxury Airbnbs across Miami.
challenge
The company needed a modern content strategy for TikTok and Instagram to build their brand and boost bookings. They also needed a stronger brand identity and increased visibility to drive direct bookings outside Airbnb.
Solution
Solution:
Created a website with an entire booking system, highlighting each property, added automated DMs to respond to leads, created short-form content for IG/TikTok, and launched retargeting ads. Results:
Increased direct bookings by 40%
3 viral video reels (10K+ views each)
5-star review rate increased via automated follow-ups
