Tech Knowledge is a tech education cohort that focuses on helping diverse talent break into high-paying B2B tech sales careers.
challenge
Needed a full-funnel strategy for their upcoming cohort, including application intake, lead nurturing, and community building.
Solution
Solution:
Designed a full PowerPoint deck, launched an Eventbrite-to-funnel pipeline, and built a nurture sequence with SMS and email reminders. A Skool community was also integrated post-application. Results:
