Best known for his hit single “Just a Friend,” Biz Markie is a true hip hop entertainer and legendary. He has more than 26 years of hip-hop acumen under his belt. He also has an overwhelming fan-base that stretches from New York City to Japan to Europe.
Biz desired to increase his Twitter followers. He wanted to cater to the parents of his new audience from the hit kid show Yo Gabba Gabba, while still entertaining his current hip hop fan base.
We created a 12 month dynamically innovative digital marketing strategy. This was done by introducing a contextual campaign to increase reach by providing prospective audiences with his current and most popular television shows, commercials, and his all time fan’s favorite song “Just A Friend.” In addition to that, we applied daily engagements that was specific to his new audience, which included social media contests, creative postings, and strategic social media ad campaigns.
We achieved a 1000% increase in his Twitter followers, which generated a number of new sales, and new found viewers of You Gabba Gabba. He also gained two huge endorsement deals. His Twitter account is still active and growing.