Client’s Spotlight

• Website: Grove Park Inn
• Owned By Marriott International
• Hospitality Industry
• Online Marketing
• Advertising
• Social Media
• Strategy
• Content Strategy

Grove Park Inn

With a history of serving guests for over 102 years, The Omni Grove Park Inn welcomes you with a tradition of Southern hospitality, rich heritage, and all the conveniences a modern traveler requires. Plan your next vacation to relax in our award-winning subterranean Spa, play a round on our Donald Ross designed golf course, and dine in one of our four locally sourced restaurants. Enjoy a vast array of art galleries, local craft breweries, and tons of venues for the performing arts here in the mountains of Asheville, North Carolina.

Challenge

Their follower growth hit a glass ceiling and came to a halt. They needed to find a way to introduce potential guests to their property.

Solution

We developed a sweepstakes campaign that would engage new potential guests in top feeder markets as well as track high-level influencers by monitoring their share rate of the sweepstakes. We led a cross-channel Social Influencer Sweepstakes Campaign for Grove Park Inn.

Results

Client gained 36,000+ leads – building their internal database. We were able to successfully identify high-level influencers, maximized engagement and increased followers across their online community. Client generated over $100,000 revenue in a little over 3 months.